Overview

E-commerce site for Luxury CBD products. Reimagined site experience from an IA, UX and UI perspective with a focus on cart conversions.

Role & Activities

UX / UI product design for Toast Wellness, an e-commerce startup in the Luxury CBD space.

Executed deliverables for project components covering, responsive designs, rearchitecting the site navigation, reimagined the content strategy on the homepage, redesigned key UX and UI flows.